Dody Rizki Djuliansyah | Portfolio & CV

Selected Case Studies

F&B Commercial Strategy

Santino Coffee Specialists

360° ATL, BTL, TTL campaign deployments, retail distribution lock-ins, and high-visibility coffee industry championship integrations.

+8000% E-com Growth (Y1)

Agency Operations & Enterprise

PT. Impresi Media Kita

Operational direction, enterprise accounts relationship management, and digital campaign delivery across premium accounts.

150+ Clients Served

Branding & Media Advocacy

Digital & Door-to-Door Political Campaigns

Formulating rapid branding ecosystems, multi-channel narrative management, and data-driven cross-media distribution tracks.

4.4M+ Impressions Saved

Professional Experience

May 2024 - Present

Marketing Specialist

Santino Coffee Specialists Pte Ltd

Developed and executed a comprehensive brand and marketing master plan, launching 360-degree ATL, BTL, TTL, and digital campaigns across National and International customer lines.
Measured and analyzed the effectiveness of marketing campaigns, focusing on ROI and KPIs, to drive continuous improvement.
Directed comprehensive marketing activities, overseeing SEO/SEM, Meta Ads, Google Ads, email marketing, and social media campaigns for cross-collaboration between BD and creative teams.
Utilized analytical skills to evaluate end-to-end client experiences across multiple channels and touchpoints.
Managed efforts with internal teams, external vendors, and creative agencies across all channels.
Established strategic collaborations with campuses, 100+ coffee artists, influencers, roasteries, and 20+ major retail storefronts (Lawson, Alfamart, Alfamidi, Superindo).
Collaborated with premium brands (Fore, Kopi Kenangan, Beanspot, 28 Coffee, Points Coffee, Excelso) and major coffee events (IBC 2025, ILAC 2024, Monin Coffee Creativity 2025) to enhance visibility.

Key Achievements:

• Increased e-commerce performance by 8000% on the 1st year, 500% on the 2nd year, creating an 1000% ROI in the B2B line.
• Spearheaded National Coffee Event collaboration with SCAI, increasing product sales by over 300% year-over-year.

August 2022 - Present

Director of Corporate Marketing & Operation

Satuimpresi.com / PT. Impresi Media Kita

Planned and directed comprehensive marketing activities, including strategic partnerships, and oversaw end-to-end digital marketing architectures.
Liaised decisions for critical operational activities and established organizational strategic growth goals.
Monitored the day-to-day running of the business engine to guarantee smooth, scalable progress.
Supervised inter-departmental staff assets and provided rigorous constructive performance feedback loops.
Measured projections and reported performance metrics of all active digital marketing campaigns against strict target goals (ROI and KPIs).

Key Achievements & Accounts:

• Managed a diverse portfolio serving over 150 national and international clients, consistently upselling services annually.
• Clients Handled: PLN, Disparekraf DKI Jakarta, Pertamina, Kemenparekraf, BNI, Mandalika Pertamina Circuit, GIIAS, IIMS, Soundrenaline, and Synchronize Fest.

October 2023 - February 2024

Digital Media Producer

PARA Syndicate

Conceptualized and created engaging digital multimedia tracks (videos, graphics, image assets).
Managed the entire production process lifecycle from initial brainstorming mechanics to final delivery.
Collaborated closely with designers, writers, and editorial professionals to bring high-impact contents to life.
Tracked production performance metrics, ensuring projects met strict timeline and budget constraints.

September 2023 - October 2023

Head of Digital Marketing

Local Champion Indonesia

Directed overarching digital marketing ecosystems and strategic content partnership frameworks.
Formulated branding credentials, foundational assets, and progressive brand personality tracks.
Built and deployed comprehensive branded marketing tracks through mixed-media distribution channels (ATL/BTL/TTL).
Supervised rigorous quality control for production value, art designs, and cross-platform KOL activation.

February 2021 - March 2023

Public Relation & Creative Digital Marketing

Fonem Media

Managed public relations parameters for high-value corporate partnerships, advertising layouts, and issue-based media commentary.
Led data-driven marketing updates, analyzing target audience performance to accelerate new readership retention growth.
Directed the complete video content lifecycle track from early scripting structures to channel optimization.

Dody RizkiDjuliansyah